Instagram with the hashtag #todaysearrings. A few weeks ago I got the bright idea that if I had a similar pair of earrings - or other piece of jewelry - in my Etsy shop, I should post that, too.
Lo and behold - I woke up the next morning - and one of the pairs of fluorite earrings I'd posted the day before had sold!
One of the most amusing things about Etsy is that when you make a sale, the app notifies you with a "cha-ching" sound, like an old cash register. Nothing like a little positive reinforcement to encourage me to keep posting pictures of what's for sale right next to what I'm wearing each day.
So, after two years of writing posts encouraging you to shop local - either in Austin, your own community, or online - this year I'm going plug my work.
I'm really excited about the upcoming holiday season - and would love if it if one of my pieces made it's way on to your gift list (either to give or receive)...and I'm really trying to have a few things at every price point. Choosing a piece of handmade jewelry (or other art) as a gift says "I care about you".
All of my rings and earrings are under $100. Now, I know $100 can be a lot of money for some folks - and I understand that - but when you are buying handmade (from me or someone else) you are getting a one of a kind piece, and demonstrating that you value art and creativity.
Pendants are more expensive - starting at $125 - because the stones are larger, there's more silver in them, and they just require more time to create.
My sawing has become faster and cleaner over time, so there is less filing required to complete the backs - but each one is cut by hand (by me) and then I put the pieces together, set the stone and give it all a final polish.
It takes 4-5 hours from start to finish to make a single pendant, but it doesn't feel like work - and the final results make me really happy.
There's still time (although not a lot) for custom orders, if I have a stone in stock, or can get one from a lapidary vendor (I know and work with several who are fabulous). If you have something special in mind - let's talk.
I want to have a well stocked shop for the holidays - so it's back to the bench.
Until next time.